K A T I P R I C E
435.901.2792 · MKATIPRICE@GMAIL.COM
SUMMARY OF EXPERIENCE
Kati is a dynamic multi-industry professional with proven ability to increase revenue and manage multiple projects. Displaying strong
skills in sales, marketing and event planning with a dedication to long term success for employer and clients.
Proficient in:
Developing and maintaining relationships
Vendor and Contract Negotiation
PROFESSIONAL EXPERIENCE
RMC Destination Management Company
Sales Manager
Natural Leadership Skills
Creative marketing and intuitive thinking
Park City, Utah
October 2013 – March 2015
· Responsible for promoting Park City as a premier destination for corporate meetings and incentive trips, implementing the
local sales strategy, achieving office revenue goals, and overall client satisfaction
· Built and strengthened relationships with local hotel sales teams and other lead generation; participating in community
events, industry events, entertaining prospective clients and FAMs
· Extensive local knowledge, specializing in the design and implementation of events, activities, tours, transportation and
program logistics
· Managed and grew existing client relationships and constantly define new key targeted group accounts for solicitation
· Created SWOT analysis against local comp set, identified new revenue streams, developed strategies for annual sales plan
·
Identified key program goals in qualifying prospective clients, provided cost estimates and creative proposals
· Active participant in weekly sales funnel meeting with hotel partners, working closely with the sales team on site tours,
proposals, and creative promotions in an effort to help them increase closure ratio
· Contributed to bi-monthly internal company wide sales calls and support the other offices as much as possible
· Participated in 2014 National Sales Campaign, Rockin’ My City with national sales presentations in major cities and
hosting clients in private suite for local big ticket concert act.
· Exceed team sales goal by 6% in 2014; with my personal sales totaling $1.2M
· Secured the new preferred partnership agreement with local luxury hotel
· Awarded Utah’s Best of State; Best DMC 2011, 2012, 2013 and 2014
Operations Manager
· Managed execution of multi-day corporate events hosted at local luxury hotels as well as other RMC destinations
· Oversaw all pre-planning and event logistics; managed budgets, on-site changes, staffing needs, acted as liaison between
client and vendors during events; transportation, offsite function space, décor, entertainment and activities
February 2012 – September 2013
· Fostered effective relationships with local vendors, artists, entertainers and suppliers to enhance customer experience
· Spearheaded the development of new contract staff training programs and vendor relations projects
· Maximize total revenue by creating up-selling opportunities and vendor negotiations
· Responsible for final billing upon group departure with accuracy and follow up with client for final payment
· Developed pre and post-event reports and analysis to determine effectiveness
·
Instrumental in increasing over all office gross profit from 35% in 2011 to 44% 2012
· Awarded Highest Client Survey Average, Operations 2013
· Awarded Highest Gross Profit Average, Operations 2012
Wasatch Tourism & Development
Marketing and Event Manager
Heber City, Utah
April 2011 – January 2012
· Oversee those events directly administered by Wasatch Tourism & Development
· Managed the What’s IN OUT Back Economic Summit & Golf Tournament; organizing and delegating within an events
committee, securing sponsorships, hired keynote speakers, site selection and securing cost-effective local media buys
Increased revenue by 100% in 2011
·
Implemented new grant project for community business owner in conjunction with What’s IN OUT Back to encourage a new
business growth in Wasatch County
· Participated in monthly Tax Advisory Board meetings and Tourism & Economic Development Advisory Board meetings
· Collaborated with prospective event organizers to provide marketing, administrative, and logistical support to ensure the
success of new events; secured seed-funds for the most promising events through grants from advisory boards
· Work closely with events related county staff to ensure the successful development, recruitment, and execution of county
sponsored events
·
Instrumental in creating 2011 marketing plan and budget to secure marketing grant funds from Utah Office of Tourism
Kati Price Resume – Page 2
Talisker Club
Event Coordinator / Assistant Manager
Park City, Utah
July 2009 – March 2011
· Planned and executed large multi-day events for members and guests at various Talisker outlets throughout Park City
· Successfully worked with city and county officials to put the proper permits and sanctions in place to host events
· Managed contract event staff of 40 with a “lead by example” style including recruiting, hiring and training
· Developed relationships with other club team leaders, local vendors and purveyors instrumental in event success
· Created service plan and assisted executive chef with menu selection for all events
·
Levitin Group
Account Manager
Instrumental in implementing Talisker Mountain brand at new resort outlets by managing all large scale F&B events
Park City, Utah
February 2008 – March 2009
· Managed existing client relationships with contract fulfillment and upsell opportunities
· Participated in annual ARDA Tradeshow with booth management and convention networking events
· Responsible for managing large scale multi-day local training event with; event promotions and sales, general session
content, book event space, arrange food and beverage, order supplies and audio/visual equipment, securing lodging block,
and ensure appropriate décor to meet the brand standards and organizing staffing needs
· Created monthly sales reports and analyzed data in monthly sales meetings
· Planned over 50 national and international sales and marketing training seminars for 20 to 150 attendees
· Created and produced collateral for event promotion with hiring outside creative resources
· Managed inventory of promotional and training materials with product fulfillment warehouse and print production vendor
Crescent Mortgage
Loan Originator
Park City, Utah
July 2005 – January 2008
· Prequalify and originate mortgage loans by conducting interviews with prospective borrowers in order to analyze financial
and credit data, determine customer financing objectives and advised customers of product/pricing policies and guidelines
· Ensured exceptional customer service by maintaining thorough knowledge of lending programs, policies, procedures and
demonstrating a commitment to professional ethics, complying with all Federal and State policies
· Expedited loan processes by efficiently networking key players; appraisers, local title companies and insurance agents
· Generated mortgage leads through mailers, open houses, valued relationships with preferred realtors and created positive
community presence through sponsorship of local events
Loan Processor
· Maintained and closed a sales pipeline of $200K - $1M monthly consistently YOY for four years
September 2002 – August 2007
· Responsible for the monthly loan production of three loan officers generating $500K to $10M each
· Provided support to loan originator and underwriter teams by ensuring the timely and accurate processing of mortgages
· Reviewed and verified borrowers’ income, credit reports, employment histories, property appraisals and title insurance
information to prepare loan applications for underwriting submittal. Ensured compliance with company policies,
underwriting guidelines and lending-program requirements.
· Successfully processed some of the most challenging loan applications; first-time borrowers, self-employed applicants,
construction loans, jumbo loans and borrowers with problematic credit histories
· Trained 3 new hires in loan processing procedures and applications
Jet Set Sports
Corporate Host – 2002 Winter Olympic Games
Park City, Utah
December 2001 – March 2002
· Responsible for execution of hospitality experience at the Olympic Games with luxury accommodations, event tickets,
catering, activities and ground transportation; coordinated two waves of 50 guests for corporate client
· Assembled all gift bags with client promotional material and Olympic memorabilia
· Supervised a team of 4 hosts and 2 drivers
EDUCATION
Washington State University
Bachelor of Arts, Business Administration - Marketing
General Motors Marketing Internship
Visionary Concepts, Advertising Team Lead
Pullman, Washington
August 1995 - May 1999
Pullman, Washington
January 1999 – May 1999
PERSONAL INTERESTS
Yoga Instructor, Expert Skier, Mountain Biker, Rottweiler Owner, World Traveler, Foodie and Outdoor Enthusiast